Gold and Silver Awards for Sustainability Campaign from Master Builders Solutions
Increased resource efficiency and cost savings can go hand in hand. This is proven with the campaign “Quantified Sustainable Benefits” from Master Builders Solutions. Focus lies on customer success stories from all over Europe showing that advanced chemistry can support companies to reduce their costs as well as their ecological footprint. The results are quantifiable.
The concept for this storytelling campaign has been developed with Vier für Texas, PR agency based in Frankfurt, Germany. It convinced the juries of both the Deutscher Preis für Onlinekommunikation 2018 (German Awards for Online Communications) and the Best of Content Marketing Award 2018. The result is impressive: The campaign has won the Gold Award at Deutscher Preis für Onlinekommunikation 2018 in the category “Microsite”. At Best of Content Marketing Award 2018 the campaign has made it to the shortlist in three categories “B2B Campaign”, “Crossmedia” and “Microsite” and received Silver Awards.
Tim Foerschler, BASF, and Fabian Schwan-Brandt from Vier für Texas, Frankfurt-based PR agency that developed the campaign with us.
More about the campaign: www.sustainability.master-builders-solutions.basf.com